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Event Details
Google Seminars for Success:
Google AdWords
Learn how to run a successful Google AdWords campaign and get the greatest return from your AdWords budget.
Google Seminars for Success are officially sponsored by Google™ ensuring you get the best, most accurate and up-to-date training available.
Join us for the most comprehensive Google AdWords training available, from the basics right through to advanced setup and account optimization.
Need advice on which days to attend? Email info@mangoldsengers.com or call (02) 9960 6577.
UPDATED! Using the new Google AdWords interface.
Day 1: Google AdWords, Thursday 29 April 2010
Learn the best ways to setup and structure your AdWords account.
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9:30am - 10:00am
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Registration
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10:00am - 12:30pm
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Morning
- Introduction to Online Advertising
- About Google AdWords
- Google AdWords Features
- Setting Up Your Account
- Creating Your Campaigns
- Understanding Your Statistics
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12:30pm - 1:30pm
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Break
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1:30pm - 5:00pm
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Afternoon
- Developing Keyword Lists
- Measuring Ad Performance
- Optimizing Your Campaigns
- Using the Google Network
- Billing and Reports
- Questions and Answers
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Day 2: Google AdWords Advanced, Friday 30 April 2010
Optimize your account and drive a higher return from your budget.
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9:30am - 10:00am
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Registration
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10:00am - 12:30pm
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Morning
- Google AdWords Terminology
- Intermediate Optimization Techniques
- Keyword List Optimization
- Best Practices for Success
- How to Self-Diagnose Common Issues
- Evaluating Ad Formats
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12:30pm - 1:30pm
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Break
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1:30pm - 5:00pm
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Afternoon
- Using the Google AdWords Editor
- Understanding ROI
- Additional Bidding Options
- Managing Accounts
- Landing Page Optimization
- Questions and Answers
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Looking for Google Analytics or Google Website Optimizer training? View our schedule
Who Should Attend?
Non-technical and technical people in marketing, sales and web development with responsibility for managing AdWords and improving AdWords results. Past attendees include corporations, SMEs, government and non-profits.
What Are The Benefits?
Improve your AdWords campaigns, including your Return On Investment (ROI). Increase conversions for leads and e-commerce goals. Lower your average Cost-Per-Click and improve your overall results.
Key Seminar Outcomes:
- Drive a Higher Return On Investment (ROI) for your AdWords Budget
- Effectively Target your Ads to the Best Visitors and Potential Customers
- Create Compelling Ads Specifically for your Target Markets
- Apply Best Practices for Account Setup and Optimization
What is Included?
- $50 Google AdWords Credit*
- USB Thumb Drive with Seminar Slides
- Seminar Handbook
- Google Swag
- Light Lunch
- Wi-Fi Internet
Attendee Feedback:





"I've left the course hugely inspired, with a range of ideas which I'm keen to implement ASAP."
Sumi Triggs Olsen, CPA Australia





"Well worth going. I will be looking for more courses offered by Mangold Sengers."
Mark Azzopardi, MAA Consulting





"Ben's professional handling of the presentation allowed for important exchanges of ideas, yet kept the course on track."
Geoff Tripp, Basketball Australia





"Getting the ability to question an accredited Google consultant whilst still getting an objective view was invaluable."
Stephen Scott, RMIT University





"Ben, our trainer was very thorough and had excellent communication skills. I thought that I would get lost in the technical "stuff" but I felt confident both days and know that I can now apply the skills that he taught us."
Cheryl Cattarin, Bronx International
Seminar Leader: Benjamin Mangold
Benjamin Mangold, is the first Seminar Leader certified by Google outside the USA to present Google Seminars for Success. His training and consulting services are in demand by corporations, government, non-profits and SMEs. His reputation is built on his ability to improve online marketing results with Google enterprise products. He is a Google certified expert for Google Analytics, Google AdWords, Google Website Optimizer and Google Urchin Software.
Need advice on which days to attend? Email info@mangoldsengers.com or call (02) 9960 6577.
When
Thursday, April 29, 2010 at 9:30 AM
- to -
Friday, April 30, 2010 at 5:00 PM (GMT+1000)
Add to my calendar
Where
UNSW CBD Campus
Level 6, 1 OConnell Street
Sydney,
New South Wales 2000
Australia
Other Maps:
Hosted By
Loves Data
Loves Data are Google certified experts providing enterprise level training, consulting and optimization solutions for corporations, government, non-profits and SMEs.
Loves Data Google Certified Experts

Fees
All seminar(s) fees must be paid in full at least 7 days before the seminar(s) unless other arrangements are made and confirmed in writing by Loves Data.
Cancellations
Seminar registration fees are non-refundable unless the seminar(s) is/are cancelled in which case a full refund of seminar fees paid or transfer to a future seminar of the same type and price will be offered. A registration can be transferred to another person within the terms and conditions of the seminar(s) at any time so long as; the name and contact details of the person being substituted, and written authorisation by the person or organisation responsible for the original registration and payment, are provided.
Transfers
Registrations transferred to a future seminar(s) up to 21 days before the seminar(s) will incur an administrative charge of 20% of the seminar(s) fee. Registrations transferred to a future seminar(s) up to 7 days before the seminar(s) will incur an administrative charge of 50% of the seminar(s) fee. Seminar(s) fees are otherwise non-refundable unless the seminar(s) are cancelled. Transfers to future seminars can only be made once, fees are otherwise non-refundable.
Terms and Conditions
View terms and conditions relating to course content and terms of payment.
Seminars for Success are designed for organizations and individuals managing their own accounts. Agencies, SEOs, SEMs, and resellers are not eligible for these events.
Trademarks
Google, Google Analytics, Google Website Optimizer and Google AdWords are registered trademarks of Google Inc.